Engage: “You are special to us. We care about you and your outcomes. This Programme is good for you, which is why you should stick with it”
Inform: “Here’s information that will be a useful reference to you when you need it – Better than resorting to YouTube!”
Educate: “It’s good for you to know more about your condition – it will help you to manage it better”. An informed Patient is a healthy Patient.
Facilitate: “We’ve a job to do. The Program will make it easier for the service operator and maybe the Patient”