3rdPC's Diarmuid Quinn delivered a talk entitled : "Patient Engagement: Use both sides of the brain". The "left-brain right-brain dichotomy" is an interesting analogy when applied to Connected Health. It can help to explain the majority of programms fail to get past pilot.
Diarmuid appealed to the audience to take a 'bottom-up' rather than an engineered 'one-size-fits-all top-down approach to engaging patients. 3rdPC's Patient Engagement OP can be used to build programmes that are 100% customized to a local patient cohort.